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| The Company |
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Synergy Business Development acts under the strong influence of two external poles: |
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the customers or consumers, who are always free to buy or not
to buy and address themselves to the competition,
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the group of shareholders, who act through the company executives
as their representatives.
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| The Organization |
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| A company is a hierarchic Organization structured on three decision levels: |
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the general management, emanating from the group of shareholders
and the board of directors;
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the fields of activity, which correspond to a coherent grouping
of the couples product-markets and services-markets;
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the supporting functions that ensure the coordination of the whole
(production, logistics).
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| The Environment |
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If our organization exists, it is because, locally, it represents a more efficient coordination than the market. This efficacity-wise superiority finds itself weakened nowadays by the company's interdependent, turbulent and complex Environment, as: |
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the response delays from economic agents are reduced, due to
the new information technologies ;
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the competition is more and more tough, as it expands
on a worldwide level ;
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the consumers have increased their demands ;
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the shareholders, constantly solicited by the financial markets,
are able to instantaneously compute the risk and profitability.
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